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SEO Strategy
The March 2025 core update rewrote the rules for content ranking. We break down exactly what changed, what sites got hit, and the 7 tactical adjustments you need to make this week to protect and recover your organic traffic.
Google Ads
Target CPA, Maximize Conversions, tROAS — we tested all four bidding strategies on ₹5L monthly spend and the results surprised us.
Social Media
Short-form video is table stakes now. But not all platforms deliver equally for every brand. Here's our data-backed breakdown.
Analytics
Universal Analytics is gone. If you haven't mastered GA4 funnel exploration yet, this step-by-step guide is your fastest path forward.
Career
From Lucknow to Bangalore — what are agencies actually paying for SEO, PPC, and social media roles? We surveyed 200+ hiring managers.
Email Marketing
Welcome series, abandoned cart, post-purchase — we share the exact Klaviyo flows our clients use to generate 35% of revenue from email alone.
SEO
Google Business Profile optimisation, local citations, and review strategy — a complete playbook for Tier 2 city businesses to dominate local search.
Career
We lay out the honest pros, cons, salary potential, and lifestyle trade-offs of each career track so you can make the right call for your goals.
Google Ads
PMax is no longer optional. Here's how to set up asset groups, audience signals, and conversion goals to make Google's AI work for you.
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